#TwinForHope wins the PRCA award for Best Use of Content Marketing

We’re all incredibly proud and humbled to have been part of the #TwinForHope campaign that won the PRCA award for Best Use of Content Marketing on Wednesday night. It marked a year to the day that the twinning partnership between universities in Ukraine and the UK was launched by Cormack Consultancy Group and Universities UK International

When we worked on the campaign film, we found it very emotional talking to some of the university twins in both countries about the difference #TwinForHope is making, and the hope it offers. It shows the positive difference the Higher Education sector makes to people’s lives and how education has the power to change the world. It’s an amazing sector to be part of.

As one of the award judges put it – “I cannot think of a better testament to the power of PR than a campaign like this. Well done to every individual involved, your efforts are simply incredible, you are a very worthy winner.”